Championing New Zealand artists

Rattlesnake

Make some noise

Strengthening the creative ecosystem

Rattlesnake is a new Christchurch-based music and media company founded by Bianca Lindstrom and Steve Guest, dedicated to championing New Zealand artists and strengthening the creative ecosystem in Ōtautahi and beyond.

With decades of combined experience across artist management, touring, PR, branding, grant funding, and media strategy — spanning Australia, Aotearoa, and the international music industry — Bianca and Steve bring a modern, hands-on approach to developing artists and elevating their careers.

Rattlesnake exists to empower artists, open doors, and help Canterbury talent break onto bigger stages. We’re here to amplify bold voices, build sustainable careers, and shake things up — one artist at a time.

    • Artist mentoring & career development

    • Artist management services and project rollouts

    • Business & career coaching for artists

    • Industry education sessions (rights, royalties, contracts, etc.)

    • Goal-setting and long-term career mapping

    • Media training (interviews, radio, press)

    • Support act pitching & festival placement

    • National & international touring pathways

    • Tour strategy, planning, and rollout support

    • Showcase event opportunities & live development

    • Festival PR & onsite publicity support

    • Grant funding guidance & application support

    • Publishing advice & sync support

    • Digital distribution setup support (metadata, ISRCs, registrations)

    • APRA/AMCOS guidance

    • Funding strategy for long-term artist career sustainability

    • PR, media pitching & radio strategy

    • Marketing, branding & creative direction

    • Social media strategy & content planning

    • Photoshoot direction & creative asset development

    • Music video creative direction

    • EPK creation & press kit design

    • DSP strategy & playlist pitching guidance

    • Release rollout planning (single/EP/album)

    • Digital advertising (TikTok, IG, FB, YouTube)

    • TikTok + short-form content strategy

    • Content ideas, coaching & production support

    • Full campaign rollout calendars

    • Visual branding & identity development

    • Website and bio development support

    • Brand collaboration & sponsorship pitching

    • Negotiation support for ambassadorships & influencer-style campaigns

    • Connecting artists with local and national businesses

    • Networking facilitation within NZ and international industry circles

    • Artist writing camps

    • Masterclasses & workshops

    • Industry panels & networking nights

    • Local showcase events

    • Collaborative programs for emerging artists

Meet the Founders

Bianca Lindstrom

Bianca Lindstrom is a Christchurch-based music and arts executive with a deep background in artist development, major-label marketing, and creative strategy. Before moving to New Zealand, Bianca worked across Australia’s music industry in artist management, publicity, and touring, collaborating with some of the world’s biggest acts including Oasis, Foo Fighters, Gotye, Pearl Jam, Beyoncé, Pink, and Bruce Springsteen, alongside a wide range of Australian independent artists.

She has also led PR for major industry events such as BIGSOUND and the Australian Independent Music Awards, further cementing her reputation for delivering high-impact campaigns and building lasting industry connections.

In Aotearoa, Bianca has become a driving force in talent development, community programming, and arts advocacy — known for creating pathways for emerging artists, securing key funding, shaping compelling brand campaigns, and bringing ambitious projects to life. As co-founder of Rattlesnake, she specialises in artist mentoring, grant strategy, media and brand development, and career-building for new and rising talent.

Steve Guest

Steve Guest is a globally respected music executive with an extensive career spanning artist management, international touring, and high-level publicity. Best known as Dolly Parton’s long-standing agent, Steve has also worked closely with Peter Frampton, Rob Law, and a wide roster of internationally recognised artists over the past two decades.

As the former Head of PR at Live Nation, Steve led major publicity campaigns, global tour rollouts, and large-scale entertainment launches, working across some of the biggest tours and festivals in the world. His deep industry knowledge, strategic insight, and global networks make him one of the most experienced and well-connected music professionals now based in Aotearoa.

Passionate about supporting New Zealand talent, Steve brings his world-class expertise to Rattlesnake, focusing on artist mentorship, touring strategy, industry navigation, international opportunities, and setting up artists for long-term, sustainable careers.

Rattlesnake